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Toyota’s Scion brand has been a runaway hit for the Japanese automaker ever since being launched in 2003. Designed to appeal to Generation “Y” buyers, the vehicles are popular, edgy - some people might say hideous - and have given Toyota an important toehold with young buyers. GM, Ford, and Chrysler are getting ready to reply to Scion, but in other ways. GM is planning to import more cars from its Daewoo subsidiary while Ford and Chrysler are anticipated to build all new Scion fighting cars in Mexico, excellent news for motorists looking for affordable and quality automobiles. Let’s have a look at what’s coming down the pike.

For the record, Scion isn’t the sole car made for the Generation Y crowd. Honda’s Element and shortly to be released Fit subcompact are Scion rivals while the Chevy Cobalt, Dodge Caliper, and Saturn ION are also directed toward young drivers. With that said, Dodge [Chrysler] and Ford must reply and it appears that both automakers will be fielding Scion fighters within the next 2 years.

The Dodge Hornet

Lo and behold, Dodge is nearing the finalization of its plans to build the Dodge Wasp . According to industry sources including Edmunds, the Wasp will be based on the VW Polo, a subcompact auto built by Volkswagen and preferred in the European market. This deal is astounding as Volkswagen and Mercedes [a DaimlerChrysler division, as is Dodge] compete fiercely, particularly in Europe. VW has a plant in Mexico that likely will produce the Hornet as the Firm has excess capacity and the cost advantage that no Yankee producing plant can offer. For its part, VW gets to sell rebadged versions of the Dodge Caravan minivan.

If based on the Polo, the Hornet is anticipated to use the Polo’s 1.6L engine and be coupled with a VW transmission. Beyond that, look for the vehicle to be closer in appearance to the Scion xA design, sport a 5 door hatchback design, and seat five passengers. Currently, the xA sells for just over $13,000, so expect the Dodge to compete at or below the Scion price.

The Ford Bronco

Don’t expect Ford to chill and watch from the sidelines as the market trends toward more Scion-like vehicles. In 2004 an idea Ford Bronco, taking styling cues from the 1966 Bronco wagon, made its appearance at vehicle shows. Now, Ford would appear good to go ahead with the Bronco which will also be built in Mexico.

Featuring a boxy design, the Bronco will be similar in design to the xB and to the Wasp and will likely be built on the current Fiesta platform to hold costs down. Indeed, Ford is hoping that a budget Bronco will sell for under $10,000 as it battles inexpensive imports expected from China as well as other Generation “Y” automobiles on the market.

Yes, the automobile wars never end and more battles are certain to ensue. Both Nissan with its Versa and a little Toyota by the name of Yaris will shortly be released and competing on the market before the Hornet and Bronco arrive in 2008 as 2009 models.

For more reviews about sports cars, visit thesupercars.org and while you are at it, you might also want to have a look at buy Ford Explorer.

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